The analysis of the mediating effect of customer satisfaction on the relationship of perceived effectiveness of e-commerce platforms and purchase intention, moderated by pandemic fear of Shopee millennial consumers residing in Quezon City during the Covid-19 pandemic
As the COVID-19 pandemic continues to pose a threat to the public health and overall economic condition of the country, the unprecedented health crisis has put e-commerce at the forefront of retail. Shopee, the online-selling platform under the Sea group of companies, serves as the current market le...
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Main Authors: | , , , |
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Format: | text |
Language: | English |
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Animo Repository
2022
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/68 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1076/viewcontent/The_analysis_of_the_mediating_effect_of_customer_satisfaction_on_Redacted.pdf |
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Institution: | De La Salle University |
Language: | English |