The analysis of the mediating effect of customer satisfaction on the relationship of perceived effectiveness of e-commerce platforms and purchase intention, moderated by pandemic fear of Shopee millennial consumers residing in Quezon City during the Covid-19 pandemic

• المؤلفون الرئيسيون: Alcantara, Mikaela Ann F., Alcobendas, Matt Justin V., Romero, Janin Kiara A., Villamor, Bea Angela O.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer satisfaction—Philippines; Consumer behavior—Philippines; Electronic commerce—Philippines; Teleshopping—Philippines; E-Commerce; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/68; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1076/viewcontent/The_analysis_of_the_mediating_effect_of_customer_satisfaction_on_Redacted.pdf

As the COVID-19 pandemic continues to pose a threat to the public health and overall economic condition of the country, the unprecedented health crisis has put e-commerce at the forefront of retail. Shopee, the online-selling platform under the Sea group of companies, serves as the current market le...