Understanding the impact of online customer shopping experience (OCSE) on luxury impulsive buying in live commerce in the Philippines
Live commerce research, which is a new business model, is still in its early stages of growth opportunities. The purpose of this research is to better understand the impact of online customer shopping experience (OCSE) and customer engagement on impulsive purchase completion during luxury live comme...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_dsi/9 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1010&context=etdm_dsi |
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| Institution: | De La Salle University |
| Language: | English |