Assessing the influence of hedonic shopping motives and positive emotion to online impulse buying: The case of UNIQLO Philippines for Filipino millennials and generation z

Assessing the influence of hedonic shopping motives and positive emotion to online impulse buying: The case of UNIQLO Philippines for Filipino millennials and generation z

The advancement of technology forges buying faster, smarter, and more convenient for consumers, and consequently provides opportunities for impulse buying. Online shopping has accelerated due to COVID-19-triggered lockdowns, and this sudden growth may become perpetual. These trends have put a renewe...

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Bibliographic Details
Main Authors: Prenksamar, Chinny Montejo, Sy, Nyela Britney Lam, Tan, Dorothy Joy Manansala, Uy, Kim Natalie Fung
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Teleshopping—Philippines—Psychology
Impulse buying—Philippines
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/93
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1051/viewcontent/Assessing_the_influence_of_hedonic_shopping_motives_and_positive_Redacted2.pdf
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Institution: De La Salle University
Language: English

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https://animorepository.dlsu.edu.ph/etdb_dsi/93
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1051/viewcontent/Assessing_the_influence_of_hedonic_shopping_motives_and_positive_Redacted2.pdf

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