Assessing the influence of hedonic shopping motives and positive emotion to online impulse buying: The case of UNIQLO Philippines for Filipino millennials and generation z
The advancement of technology forges buying faster, smarter, and more convenient for consumers, and consequently provides opportunities for impulse buying. Online shopping has accelerated due to COVID-19-triggered lockdowns, and this sudden growth may become perpetual. These trends have put a renewe...
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| 格式: | text |
| 語言: | English |
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Animo Repository
2022
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| 在線閱讀: | https://animorepository.dlsu.edu.ph/etdb_dsi/93 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1051/viewcontent/Assessing_the_influence_of_hedonic_shopping_motives_and_positive_Redacted2.pdf |
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