Buy or bye? Investigating impulse buying behavior on e-commerce platforms

• المؤلفون الرئيسيون: Briones, Darren Angelo, Cruz, Kizia Aubrey, Sayoc, Ninian Patrick, Tan, Neathanya Gabriele
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Impulse buying; Teleshopping; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_manorg/1; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1000&context=etdb_manorg

This research contributes to understanding the impulse buying behavior of consumers in e-commerce platforms and determining the factors that influence impulsive purchases. Using a mixed-method approach, e-impulse behavior was explored through the Stimulus-Organism-Response (S-O-R) and Impulse Buying...