Buy or bye? Investigating impulse buying behavior on e-commerce platforms

This research contributes to understanding the impulse buying behavior of consumers in e-commerce platforms and determining the factors that influence impulsive purchases. Using a mixed-method approach, e-impulse behavior was explored through the Stimulus-Organism-Response (S-O-R) and Impulse Buying...

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Main Authors: Briones, Darren Angelo, Cruz, Kizia Aubrey, Sayoc, Ninian Patrick, Tan, Neathanya Gabriele
格式: text
語言:English
出版: Animo Repository 2021
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在線閱讀:https://animorepository.dlsu.edu.ph/etdb_manorg/1
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1000&context=etdb_manorg
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