Buy or bye? Investigating impulse buying behavior on e-commerce platforms
This research contributes to understanding the impulse buying behavior of consumers in e-commerce platforms and determining the factors that influence impulsive purchases. Using a mixed-method approach, e-impulse behavior was explored through the Stimulus-Organism-Response (S-O-R) and Impulse Buying...
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Main Authors: | , , , |
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格式: | text |
語言: | English |
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Animo Repository
2021
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在線閱讀: | https://animorepository.dlsu.edu.ph/etdb_manorg/1 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1000&context=etdb_manorg |
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