Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use

Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use

Online shopping has been an increasingly popular method for purchasing items among the young consumers located in the Philippines. Moreover, online shopping sites and mobile applications have been emerging to accommodate the demand for the market set by the growth of digital developments. Accordingl...

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Bibliographic Details
Main Authors: Fernandez, Arianne Romelle R., Mah, Margarette Frances O., Malantic, Athena Felice A., Yanson, Riana Micole O.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Impulse buying
Teleshopping
E-Commerce
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/110
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1040/viewcontent/Situational_factors2_on_the_impulse_buying_behavior_of_undergradua_Redacted.pdf
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Institution: De La Salle University
Language: English

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https://animorepository.dlsu.edu.ph/etdb_dsi/110
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1040/viewcontent/Situational_factors2_on_the_impulse_buying_behavior_of_undergradua_Redacted.pdf

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