Situational factors on the impulse buying behavior of undergraduates on Shopee: The moderating effect of ease of use
Online shopping has been an increasingly popular method for purchasing items among the young consumers located in the Philippines. Moreover, online shopping sites and mobile applications have been emerging to accommodate the demand for the market set by the growth of digital developments. Accordingl...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/110 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1040/viewcontent/Situational_factors2_on_the_impulse_buying_behavior_of_undergradua_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |
