Investigating consumer optimum stimulation level and exploratory online buying behavior
Technology and the Internet have changed every facet of human life on the planet. It has spawned online marketplaces where consumers anywhere around the world can shop 24/7 throughout the year. This empirical study aimed to explain the meteoric rise of Internet shopping not just because of the leaps...
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| Format: | text |
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Animo Repository
2018
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/2983 |
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| Institution: | De La Salle University |