Investigating consumer optimum stimulation level and exploratory online buying behavior

Technology and the Internet have changed every facet of human life on the planet. It has spawned online marketplaces where consumers anywhere around the world can shop 24/7 throughout the year. This empirical study aimed to explain the meteoric rise of Internet shopping not just because of the leaps...

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Bibliographic Details
Main Author: Gañac, Claro G.
Format: text
Published: Animo Repository 2018
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/2983
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Institution: De La Salle University
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