The effect of consumer attitude on purchase intention in Shein among the undergraduate students of De La Salle University - Manila: Meditating roles of trust, perceived benefits, and web quality

• Main Authors: Gozun, John Christopher M., Huang, Jing Yi, Masong, Janina Richa R., Umali, Carmelo Inigo R.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Teleshopping; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/59; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1111/viewcontent/The_Effect_of_Consumer_Attitude_on_Purchase_Intention_in_Shein_am2_Redacted.pdf
• Institution: De La Salle University

With the advent of e-commerce brought by the pandemic restrictions, the study aims to identify and understand the attitude of undergraduate students towards their purchase intentions towards Shein, an online fast fashion retailer. It would also like to identify how trust, perceived benefits, and web...