The effect of consumer attitude on purchase intention in Shein among the undergraduate students of De La Salle University - Manila: Meditating roles of trust, perceived benefits, and web quality
With the advent of e-commerce brought by the pandemic restrictions, the study aims to identify and understand the attitude of undergraduate students towards their purchase intentions towards Shein, an online fast fashion retailer. It would also like to identify how trust, perceived benefits, and web...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/59 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1111/viewcontent/The_Effect_of_Consumer_Attitude_on_Purchase_Intention_in_Shein_am2_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |
