The effect of design elements on purchase intentions of m-shopping users

• المؤلفون الرئيسيون: Garcia, Eugene Michael M., Llamas, Miguel Alfonso D., Panilag, Mary Grace S.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Mobile apps—Design—Psychological aspects; Consumer behavior; Teleshopping; Industrial Engineering; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_induseng/22; https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1032/viewcontent/The_effect_of_design_elements_on_purchase_intentions_of_m_shoppin_Redacted.pdf

This study explores how the font type, line spacing, and color contrast affect both the cognitive and affective system which ultimately influence the purchase intention of mobile shopping apps users. To determine the effect of the said design elements, eight variations of a mobile shopping app proto...