The effect of design elements on purchase intentions of m-shopping users

The effect of design elements on purchase intentions of m-shopping users

This study explores how the font type, line spacing, and color contrast affect both the cognitive and affective system which ultimately influence the purchase intention of mobile shopping apps users. To determine the effect of the said design elements, eight variations of a mobile shopping app proto...

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Bibliographic Details
Main Authors: Garcia, Eugene Michael M., Llamas, Miguel Alfonso D., Panilag, Mary Grace S.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Mobile apps—Design—Psychological aspects
Consumer behavior
Teleshopping
Industrial Engineering
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_induseng/22
https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1032/viewcontent/The_effect_of_design_elements_on_purchase_intentions_of_m_shoppin_Redacted.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_induseng/22
https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1032/viewcontent/The_effect_of_design_elements_on_purchase_intentions_of_m_shoppin_Redacted.pdf

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