The impact of electronic and fashion innovativeness and perceived value on online purchase intention toward the brand ‘Shein’ with trust as the moderating variable

• المؤلفون الرئيسيون: Aspilla, Noel R., Diaz, Blessie Joy R., Martinez, Trisha Reign F., Torculas, Cristel Mei M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Teleshopping; Fashion merchandising; Consumer behavior; Fashion Business; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/120; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1042/viewcontent/The_Impact_of_Electronic_2and_Fashion_Innovativeness_and_Perceived_Redacted.pdf

During this era of technology, a vast number of innovations have made significant changes to the lives of many. Among the benefits of technology are the numerous online platforms that we can now access digitally, including online shopping platforms that changed the way of traditional shopping, espec...