The impact of electronic and fashion innovativeness and perceived value on online purchase intention toward the brand ‘Shein’ with trust as the moderating variable

The impact of electronic and fashion innovativeness and perceived value on online purchase intention toward the brand ‘Shein’ with trust as the moderating variable

During this era of technology, a vast number of innovations have made significant changes to the lives of many. Among the benefits of technology are the numerous online platforms that we can now access digitally, including online shopping platforms that changed the way of traditional shopping, espec...

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Bibliographic Details
Main Authors: Aspilla, Noel R., Diaz, Blessie Joy R., Martinez, Trisha Reign F., Torculas, Cristel Mei M.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Teleshopping
Fashion merchandising
Consumer behavior
Fashion Business
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/120
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1042/viewcontent/The_Impact_of_Electronic_2and_Fashion_Innovativeness_and_Perceived_Redacted.pdf
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Institution: De La Salle University
Language: English

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https://animorepository.dlsu.edu.ph/etdb_dsi/120
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1042/viewcontent/The_Impact_of_Electronic_2and_Fashion_Innovativeness_and_Perceived_Redacted.pdf

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