The impact of electronic and fashion innovativeness and perceived value on online purchase intention toward the brand ‘Shein’ with trust as the moderating variable
During this era of technology, a vast number of innovations have made significant changes to the lives of many. Among the benefits of technology are the numerous online platforms that we can now access digitally, including online shopping platforms that changed the way of traditional shopping, espec...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/120 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1042/viewcontent/The_Impact_of_Electronic_2and_Fashion_Innovativeness_and_Perceived_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |