The effect of design elements on purchase intentions of m-shopping users
This study explores how the font type, line spacing, and color contrast affect both the cognitive and affective system which ultimately influence the purchase intention of mobile shopping apps users. To determine the effect of the said design elements, eight variations of a mobile shopping app proto...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_induseng/22 https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1032/viewcontent/The_effect_of_design_elements_on_purchase_intentions_of_m_shoppin_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |
