Smartphone in - app advertisements of higher education and its influences on purchase intention of students
The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
H. : ĐHQGHN
2020
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/97940 |
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