Smartphone in - app advertisements of higher education and its influences on purchase intention of students
The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.
محفوظ في:
المؤلف الرئيسي: | Pham, Boi Hang |
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مؤلفون آخرون: | Do, Ngoc Bich |
التنسيق: | Final Year Project |
اللغة: | English |
منشور في: |
H. : ĐHQGHN
2020
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repository.vnu.edu.vn/handle/VNU_123/97940 |
الوسوم: |
إضافة وسم
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