The effect of Web search strategy on online purchase intention: A Web design element-related cost benefit approach

The effect of Web search strategy on online purchase intention: A Web design element-related cost benefit approach

Ph.D

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Bibliographic Details
Main Author: PAULUS INSAP SANTOSA
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2010
Subjects:
Web search benefit, Web search cost, Web design ekements, user involvement, purchase intention, experiment
Online Access:http://scholarbank.nus.edu.sg/handle/10635/17038
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Institution: National University of Singapore
Language: English

Internet

http://scholarbank.nus.edu.sg/handle/10635/17038

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