An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention

An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention

16th Americas Conference on Information Systems 2010, AMCIS 2010

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Bibliographic Details
Main Authors: Jiang, Z., Qiu, L., Yi, C., Choi, B., Zhang, D.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Electronic commerce
Hedonic value
Purchase intention
Utilitarian value
Website aesthetics
Website usability
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42765
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Institution: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/42765

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