Smartphone in - app advertisements of higher education and its influences on purchase intention of students
The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97940 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education. |
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