Smartphone in - app advertisements of higher education and its influences on purchase intention of students

The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.

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Bibliographic Details
Main Author:	Pham, Boi Hang
Other Authors:	Do, Ngoc Bich
Format:	Final Year Project
Language:	English
Published:	H. : ĐHQGHN 2020
Subjects:	Higher education Purchase intention Smartphone in-app advertisements
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/97940
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-979402020-11-19T08:23:08Z Smartphone in - app advertisements of higher education and its influences on purchase intention of students Pham, Boi Hang Do, Ngoc Bich ĐHQGHN - Khoa Quốc tế Higher education Purchase intention Smartphone in-app advertisements The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education. International Business 2020-11-19T08:23:08Z 2020-11-19T08:23:08Z 2018 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/97940 en 82 p. application/pdf H. : ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
continent	Asia
country	Vietnam Vietnam
content_provider	VNU Library and Information Center
collection	VNU Digital Repository
language	English
topic	Higher education Purchase intention Smartphone in-app advertisements
spellingShingle	Higher education Purchase intention Smartphone in-app advertisements Pham, Boi Hang Smartphone in - app advertisements of higher education and its influences on purchase intention of students
description	The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.
author2	Do, Ngoc Bich
author_facet	Do, Ngoc Bich Pham, Boi Hang
format	Final Year Project
author	Pham, Boi Hang
author_sort	Pham, Boi Hang
title	Smartphone in - app advertisements of higher education and its influences on purchase intention of students
title_short	Smartphone in - app advertisements of higher education and its influences on purchase intention of students
title_full	Smartphone in - app advertisements of higher education and its influences on purchase intention of students
title_fullStr	Smartphone in - app advertisements of higher education and its influences on purchase intention of students
title_full_unstemmed	Smartphone in - app advertisements of higher education and its influences on purchase intention of students
title_sort	smartphone in - app advertisements of higher education and its influences on purchase intention of students
publisher	H. : ĐHQGHN
publishDate	2020
url	http://repository.vnu.edu.vn/handle/VNU_123/97940
_version_	1684667298307112960

Smartphone in - app advertisements of higher education and its influences on purchase intention of students

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