Factors affecting purchase intention of Vietnamese young customers at shopee
The paper found E-commerce Knowledge, Perceived Reputation, Perceived Risk, and Perceived Technology to be the most effective components of the Online Trust; and Online Trust are key influencers of online purchase intention.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/98279 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |