Factors affecting purchase intention of Vietnamese young customers at shopee

The paper found E-commerce Knowledge, Perceived Reputation, Perceived Risk, and Perceived Technology to be the most effective components of the Online Trust; and Online Trust are key influencers of online purchase intention.

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Bibliographic Details
Main Author:	Nguyen, Ngoc Diep
Other Authors:	Nguyen, Thi Hong Hanh
Format:	Final Year Project
Language:	English
Published:	H. : ĐHQGHN 2020
Subjects:	Shopee Payment Purchase intention Trust Young customers Online shopping E - commerce
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/98279
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Institution:	Vietnam National University, Hanoi
Language:	English

id	oai:112.137.131.14:VNU_123-98279
record_format	dspace
spelling	oai:112.137.131.14:VNU_123-982792020-11-24T08:15:06Z Factors affecting purchase intention of Vietnamese young customers at shopee Nguyen, Ngoc Diep Nguyen, Thi Hong Hanh ĐHQGHN - Khoa Quốc tế Shopee Payment Purchase intention Trust Young customers Online shopping E - commerce The paper found E-commerce Knowledge, Perceived Reputation, Perceived Risk, and Perceived Technology to be the most effective components of the Online Trust; and Online Trust are key influencers of online purchase intention. 2020-11-24T08:15:06Z 2020-11-24T08:15:06Z 2019 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/98279 en 60 p application/pdf H. : ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
continent	Asia
country	Vietnam Vietnam
content_provider	VNU Library and Information Center
collection	VNU Digital Repository
language	English
topic	Shopee Payment Purchase intention Trust Young customers Online shopping E - commerce
spellingShingle	Shopee Payment Purchase intention Trust Young customers Online shopping E - commerce Nguyen, Ngoc Diep Factors affecting purchase intention of Vietnamese young customers at shopee
description	The paper found E-commerce Knowledge, Perceived Reputation, Perceived Risk, and Perceived Technology to be the most effective components of the Online Trust; and Online Trust are key influencers of online purchase intention.
author2	Nguyen, Thi Hong Hanh
author_facet	Nguyen, Thi Hong Hanh Nguyen, Ngoc Diep
format	Final Year Project
author	Nguyen, Ngoc Diep
author_sort	Nguyen, Ngoc Diep
title	Factors affecting purchase intention of Vietnamese young customers at shopee
title_short	Factors affecting purchase intention of Vietnamese young customers at shopee
title_full	Factors affecting purchase intention of Vietnamese young customers at shopee
title_fullStr	Factors affecting purchase intention of Vietnamese young customers at shopee
title_full_unstemmed	Factors affecting purchase intention of Vietnamese young customers at shopee
title_sort	factors affecting purchase intention of vietnamese young customers at shopee
publisher	H. : ĐHQGHN
publishDate	2020
url	http://repository.vnu.edu.vn/handle/VNU_123/98279
_version_	1684667284937768960

Factors affecting purchase intention of Vietnamese young customers at shopee

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