Exploring the Vietnamese Consumer’s Trust in E-commerce
Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/68449 https://doi.org/10.25073/2588-1108/vnueab.4299 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |