Exploring the Vietnamese Consumer’s Trust in E-commerce

Exploring the Vietnamese Consumer’s Trust in E-commerce

Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight, et al., 2000; 2002; Oliveira, et al., 2017, etc.). Prior research has found trust to play a significant role in shaping purchase intentions of a co...

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Main Authors:	Nguyen, Thi Mai Anh, Pham, Thi Thanh Huong
格式:	Article
語言:	English
出版:	H. : ĐHQGHN 2020
主題:	E-commerce Online shopping Trust Vietnam
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/68449 https://doi.org/10.25073/2588-1108/vnueab.4299
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Vietnam National University, Hanoi
語言:	English

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