Understanding consumer decision making for complex choices: The effects of individual and contextual factors

Understanding consumer decision making for complex choices: The effects of individual and contextual factors

International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design

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Bibliographic Details
Main Authors: Shen, Y., Sun, H., Chan, H.C.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2016
Subjects:
Electronic commerce
Human-computer interaction
Online shopping
Web design
Online Access:http://scholarbank.nus.edu.sg/handle/10635/124998
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/124998

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