Understanding consumer decision making for complex choices: The effects of individual and contextual factors
International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
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Main Authors: | Shen, Y., Sun, H., Chan, H.C. |
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Other Authors: | INFORMATION SYSTEMS |
Format: | Conference or Workshop Item |
Published: |
2016
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/124998 |
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Institution: | National University of Singapore |
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