Applying the Technology Acceptance Model to Explore the Cambodian Consumer’s Intention to Purchase Beauty and Personal Care Products Online

Applying the Technology Acceptance Model to Explore the Cambodian Consumer’s Intention to Purchase Beauty and Personal Care Products Online

Master of Business Administration (International program), 2021

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Bibliographic Details
Main Author: Kuoch, Dana
Other Authors: Wanamina Bostan Ali
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2022
Subjects:
Online shopping
Consumer
Beauty and personal care products
Perceived usefulness
Perceived ease of use
Perceived risk
Perceived value
Online trust
Intention to purchase
Cosmetics products
Electronic commerce
Online Access:http://kb.psu.ac.th/psukb/handle/2016/17683
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Institution: Prince of Songkhla University
Language: English

Internet

http://kb.psu.ac.th/psukb/handle/2016/17683

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