Applying the Technology Acceptance Model to Explore the Cambodian Consumer’s Intention to Purchase Beauty and Personal Care Products Online

Applying the Technology Acceptance Model to Explore the Cambodian Consumer’s Intention to Purchase Beauty and Personal Care Products Online

Master of Business Administration (International program), 2021

Saved in:

Bibliographic Details
Main Author:	Kuoch, Dana
Other Authors:	Wanamina Bostan Ali
Format:	Theses and Dissertations
Language:	English
Published:	Prince of Songkla University 2022
Subjects:	Online shopping Consumer Beauty and personal care products Perceived usefulness Perceived ease of use Perceived risk Perceived value Online trust Intention to purchase Cosmetics products Electronic commerce
Online Access:	http://kb.psu.ac.th/psukb/handle/2016/17683
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Prince of Songkhla University
Language:	English

Description
Summary:	Master of Business Administration (International program), 2021