Applying the Technology Acceptance Model to Explore the Cambodian Consumer’s Intention to Purchase Beauty and Personal Care Products Online

• Main Author: Kuoch, Dana
• Other Authors: Wanamina Bostan Ali
• Format: Theses and Dissertations
• Language: English
• Published: Prince of Songkla University 2022
• Subjects: Online shopping; Consumer; Beauty and personal care products; Perceived usefulness; Perceived ease of use; Perceived risk; Perceived value; Online trust; Intention to purchase; Cosmetics products; Electronic commerce
• Online Access: http://kb.psu.ac.th/psukb/handle/2016/17683
• Institution: Prince of Songkhla University

Master of Business Administration (International program), 2021