Order effects on consumer product choices in online retailing

Proceedings of the 14th European Conference on Information Systems, ECIS 2006

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Bibliographic Details
Main Authors: Cai, S., Xu, Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42821
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Institution: National University of Singapore