Consumer Decision Making in a Multi-Generational Choice Set Context

• Main Authors: KIM, Namwoon, SRIVASTAVA, Rajendra K., HAN, Jin K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2001
• Subjects: Consumer decision-making; Singapore; technological products; product adoption; consumer choices; Asian Studies; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2142; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3141/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing consumers' purchase demands in multi-generation products. This paper proposes a model that incorporates both initial and repeat purchases and...