Consumer Decision Making in a Multi-Generational Choice Set Context
Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing consumers' purchase demands in multi-generation products. This paper proposes a model that incorporates both initial and repeat purchases and...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2001
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2142 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3141/viewcontent/auto_convert.pdf |
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| Institution: | Singapore Management University |
| Language: | English |