The relationship between brand association, product perception and brand loyalty with cellular phone preferences of Manila university students
The present study attempts to determine whether there were relationships between brand association, product perception and brand loyalty of Manila university students cellular phone preferences. Being descriptive it aimed to determine the profile of the respondents and their agreement and disagreeme...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3487 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10325/viewcontent/CDTG004235_P.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |