The mediating effect of brand attachment on customer brand engagement and behavioral brand loyalty: A case study of mobile telecommunications
This study aims to investigate brand loyalty as being affected by the constructs of customer brand engagement, psychological ownership, value congruity, and brand attachment. The study was about customer subscription to major mobile telecommunications provider in the Philippines The study was purpos...
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| Format: | text |
| Published: |
Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/10939 |
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| Institution: | De La Salle University |