The mediating effect of brand attachment on customer brand engagement and behavioral brand loyalty: A case study of mobile telecommunications

• Main Author: Pangindian, Roderick DG
• Format: text
• Published: Animo Repository 2019
• Subjects: Brand loyalty; Consumer behavior; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10939
• Institution: De La Salle University

This study aims to investigate brand loyalty as being affected by the constructs of customer brand engagement, psychological ownership, value congruity, and brand attachment. The study was about customer subscription to major mobile telecommunications provider in the Philippines The study was purpos...