Affective design and consumer response

• Main Authors: Seva, Rosemary R., Helander, Martin G.
• Format: text
• Published: Animo Repository 2011
• Subjects: Product design; Shopping—Decision making; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/3628
• Institution: De La Salle University

Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buyi...