Affective design and consumer response

Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buyi...

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Main Authors: Seva, Rosemary R., Helander, Martin G.
Format: text
Published: Animo Repository 2011
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/3628
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Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:faculty_research-4630
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spelling oai:animorepository.dlsu.edu.ph:faculty_research-46302021-09-20T06:08:37Z Affective design and consumer response Seva, Rosemary R. Helander, Martin G. Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buying these products and consider several factors in decision making, including product semantics. © 2011 by Taylor and Francis Group, LLC. 2011-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/3628 Faculty Research Work Animo Repository Product design Shopping—Decision making Industrial Engineering
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Product design
Shopping—Decision making
Industrial Engineering
spellingShingle Product design
Shopping—Decision making
Industrial Engineering
Seva, Rosemary R.
Helander, Martin G.
Affective design and consumer response
description Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buying these products and consider several factors in decision making, including product semantics. © 2011 by Taylor and Francis Group, LLC.
format text
author Seva, Rosemary R.
Helander, Martin G.
author_facet Seva, Rosemary R.
Helander, Martin G.
author_sort Seva, Rosemary R.
title Affective design and consumer response
title_short Affective design and consumer response
title_full Affective design and consumer response
title_fullStr Affective design and consumer response
title_full_unstemmed Affective design and consumer response
title_sort affective design and consumer response
publisher Animo Repository
publishDate 2011
url https://animorepository.dlsu.edu.ph/faculty_research/3628
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