Affective design and consumer response
Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buyi...
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2011
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oai:animorepository.dlsu.edu.ph:faculty_research-46302021-09-20T06:08:37Z Affective design and consumer response Seva, Rosemary R. Helander, Martin G. Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buying these products and consider several factors in decision making, including product semantics. © 2011 by Taylor and Francis Group, LLC. 2011-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/3628 Faculty Research Work Animo Repository Product design Shopping—Decision making Industrial Engineering |
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De La Salle University |
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De La Salle University Library |
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Asia |
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Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
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Product design Shopping—Decision making Industrial Engineering |
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Product design Shopping—Decision making Industrial Engineering Seva, Rosemary R. Helander, Martin G. Affective design and consumer response |
| description |
Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buying these products and consider several factors in decision making, including product semantics. © 2011 by Taylor and Francis Group, LLC. |
| format |
text |
| author |
Seva, Rosemary R. Helander, Martin G. |
| author_facet |
Seva, Rosemary R. Helander, Martin G. |
| author_sort |
Seva, Rosemary R. |
| title |
Affective design and consumer response |
| title_short |
Affective design and consumer response |
| title_full |
Affective design and consumer response |
| title_fullStr |
Affective design and consumer response |
| title_full_unstemmed |
Affective design and consumer response |
| title_sort |
affective design and consumer response |
| publisher |
Animo Repository |
| publishDate |
2011 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/3628 |
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1767195946167304192 |