Affective design and consumer response
Not all products are able to induce a strong affect that can influence a consumer to make a purchase. Only products that highly involve customers in the purchase process are likely to elicit strong emotions, such as expensive and highly personalized items. Consumers usually take time and effort buyi...
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Animo Repository
2011
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| 在線閱讀: | https://animorepository.dlsu.edu.ph/faculty_research/3628 |
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| 機構: | De La Salle University |