Integrating pre-purchase affect in product concept development

The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying...

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Bibliographic Details
Main Authors: Seva, Rosemary R., Helander, Martin G., Duh, Henry Been Lirn
Format: text
Published: Animo Repository 2007
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9238
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Institution: De La Salle University