The marketing implications of affective product design

• Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
• Format: text
• Published: Animo Repository 2007
• Subjects: Product design—Psychological aspects; Human Factors Psychology; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9234
• Institution: De La Salle University

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of...