The marketing implications of affective product design
Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/9234 |
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| Institution: | De La Salle University |