Structural analysis of affect in the pre-purchase context

• Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
• Format: text
• Published: Animo Repository 2010
• Subjects: Consumer behavior; Consumers—Attitudes; Consumption (Economics); Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/2982
• Institution: De La Salle University

Previous studies on consumption related affect did not identify specific components in the pre-purchase context. This article reviewed theoretical bases of affect and its relationship to product judgment and determined the components and structure of pre-purchase affect. Field studies were conducted...