Structural analysis of affect in the pre-purchase context
Previous studies on consumption related affect did not identify specific components in the pre-purchase context. This article reviewed theoretical bases of affect and its relationship to product judgment and determined the components and structure of pre-purchase affect. Field studies were conducted...
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oai:animorepository.dlsu.edu.ph:faculty_research-39812021-11-18T07:57:33Z Structural analysis of affect in the pre-purchase context Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. Previous studies on consumption related affect did not identify specific components in the pre-purchase context. This article reviewed theoretical bases of affect and its relationship to product judgment and determined the components and structure of pre-purchase affect. Field studies were conducted to gather an initial list of affect experienced before purchasing "high-involvement" products. An initial list of 94 pre-purchase affect was identified and trimmed down to 18 after further statistical analysis. A second study was conducted to determine the structure of the pre-purchase emotion set (PES) derived from the first study. Multidimensional scaling was used and four clusters of emotion were found labeled satisfaction, positive enthusiasm, optimism, and amazement. The same results were found using factor analysis. It was proposed that pre-purchase affect experience followed the human information processing model. © 2010 De La Salle University, Manila, Philippines. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/2982 Faculty Research Work Animo Repository Consumer behavior Consumers—Attitudes Consumption (Economics) Operations Research, Systems Engineering and Industrial Engineering |
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Consumer behavior Consumers—Attitudes Consumption (Economics) Operations Research, Systems Engineering and Industrial Engineering Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. Structural analysis of affect in the pre-purchase context |
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Previous studies on consumption related affect did not identify specific components in the pre-purchase context. This article reviewed theoretical bases of affect and its relationship to product judgment and determined the components and structure of pre-purchase affect. Field studies were conducted to gather an initial list of affect experienced before purchasing "high-involvement" products. An initial list of 94 pre-purchase affect was identified and trimmed down to 18 after further statistical analysis. A second study was conducted to determine the structure of the pre-purchase emotion set (PES) derived from the first study. Multidimensional scaling was used and four clusters of emotion were found labeled satisfaction, positive enthusiasm, optimism, and amazement. The same results were found using factor analysis. It was proposed that pre-purchase affect experience followed the human information processing model. © 2010 De La Salle University, Manila, Philippines. |
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text |
author |
Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. |
author_facet |
Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. |
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Seva, Rosemary R. |
title |
Structural analysis of affect in the pre-purchase context |
title_short |
Structural analysis of affect in the pre-purchase context |
title_full |
Structural analysis of affect in the pre-purchase context |
title_fullStr |
Structural analysis of affect in the pre-purchase context |
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Structural analysis of affect in the pre-purchase context |
title_sort |
structural analysis of affect in the pre-purchase context |
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Animo Repository |
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2010 |
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https://animorepository.dlsu.edu.ph/faculty_research/2982 |
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