The role of the desires for exclusivity and conformity on the purchase of conspicuous goods: The case of DLSU-Manila CBE students

• Main Authors: Francisco, Susanne Marie Therese S., Lapid, Diane Stephanie M., Munoz, Juan Carlos T., Postrado, Nicole Kristine M.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Consumption (Economics); Consumer's preferences; Consumers > Attitudes; Consumer behavior; Economics
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14367
• Institution: De La Salle University

This paper discusses on the role of the desires for exclusivity and conformity on the purchase of conspicuous goods. It aims at explaining the existence of a demand curve with an upward-sloping segment. It also investigates the conspicuousness of certain types of goods and the existence of conspicuo...