Integrating emotional quality and apparent usability in the assessment of product desirability

• Main Authors: Gosiaco, Katherine Grace T., Pangilinan, Denise Mae L., Santos, Ma. Crea Eurice D.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Consumer behavior; Consumers > Attitudes; Motivation research (Marketing); Marketing > Psychological aspects; Consumers' preferences; Customer relations
• Online Access: https://animorepository.dlsu.edu.ph/etd_honors/280
• Institution: De La Salle University

The study of affect and apparent usability experienced by consumers through product-user interaction is an emerging field in the design and development of products. Affect is found to be a significant factor that influences an individual's cognition and behavior. As such, consumers' decisi...