A descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis
This is a descriptive study on identifying the optimal contact channels through customer lifetime value (CLV) analysis. The research begins by identifying the pain points of the focal firm, Lamco International, as an IT distributor who may be riding the highs in terms of premium brand coverage but i...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5921 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12834/viewcontent/CDTG004885_F_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |