The marketing implications of affective product design

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of...

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Main Authors:	Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
Format:	text
Published:	Animo Repository 2007
Subjects:	Product design—Psychological aspects Human Factors Psychology Industrial Engineering
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/9234
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Institution:	De La Salle University

id	oai:animorepository.dlsu.edu.ph:faculty_research-10927
record_format	eprints
spelling	oai:animorepository.dlsu.edu.ph:faculty_research-109272023-05-10T23:34:53Z The marketing implications of affective product design Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The affect in designing products that convey users' personalities. Keywords: Affective product design; Product design; Multilevel modelling, Phone design 2007-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/9234 Faculty Research Work Animo Repository Product design—Psychological aspects Human Factors Psychology Industrial Engineering
institution	De La Salle University
building	De La Salle University Library
continent	Asia
country	Philippines Philippines
content_provider	De La Salle University Library
collection	DLSU Institutional Repository
topic	Product design—Psychological aspects Human Factors Psychology Industrial Engineering
spellingShingle	Product design—Psychological aspects Human Factors Psychology Industrial Engineering Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. The marketing implications of affective product design
description	Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The affect in designing products that convey users' personalities. Keywords: Affective product design; Product design; Multilevel modelling, Phone design
format	text
author	Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G.
author_facet	Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G.
author_sort	Seva, Rosemary R.
title	The marketing implications of affective product design
title_short	The marketing implications of affective product design
title_full	The marketing implications of affective product design
title_fullStr	The marketing implications of affective product design
title_full_unstemmed	The marketing implications of affective product design
title_sort	marketing implications of affective product design
publisher	Animo Repository
publishDate	2007
url	https://animorepository.dlsu.edu.ph/faculty_research/9234
_version_	1767197012483112960

The marketing implications of affective product design

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